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Positive company culture. Powerful brand.

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit.” – Howard Schultz, CEO, Starbucks.

While organisations like Starbucks, Google and Costco are famous for their exceptional company cultures, this is sadly not the case for many businesses out there.

Consider these stats:

When the people behind the brand don’t have confidence in the leadership team, or they feel unmotivated and disengaged, how can the business expect to earn the trust and loyalty of its customers?

Is this a challenge your organisation is facing?

One way to deal with these issues is to take a long, hard look at your company culture and ask whether this is clearly defined and understood, and – more importantly – whether this is working for your employees and your business.

Your company culture is your organisation’s personality. It’s the way your leaders, managers and employees behave when interacting with each other and your customers. A strong company culture is one that everyone can buy into and believe in – both the people who work for your company and those who invest in your products and/or solutions.

In some companies, this is left to develop organically over time. In others, the company culture is actively defined and nurtured.

Keen to build a great company culture?

Here are four factors to consider:

1. Purpose
The first step is to outline your company’s purpose. Ask what your company stands for, why it has chosen to follow this path, and how every employee can be motivated to live up to this purpose.

2. People
Your employees are the essence of your company culture. When you’re hiring new people, ask whether they share your company’s core values. Are they willing and able to help you to fulfil your organisational purpose? Invite existing employees to company culture workshops and motivate them to uphold your culture every day.

3. Processes
The way you operate says a lot about your company culture. Are your day-to-day operational processes (from the way you conduct meetings to the way you handle customer queries) aligned with your culture, your values and your overall purpose? If not, it’s time to re-design them.

What’s Kri8it’s company culture like?

We run our business like a family, aiming to treat each other and our clients in a way that is respectful, caring and supportive. Our goal is to build long-standing relationships with our clients – and some have worked with us for 15 years.

We are resourceful, which means that no problem is too big or small for us to solve – all that’s needed is creativity and innovation. We believe that our purpose is to solve our clients’ problems in a way that maximises their investment in our services.

And we’re results-driven. This means that we work strategically to deliver tangible results for our clients. Everyone in our studio shares these values and lives by them – even if it means trying and testing multiple approaches before finding the one that works best for our clients.


If you’d like to work with a company like us,

Contact us

Cape Town, South Africa

Tel: +27 21 797 8444

George, South Africa


Dublin, Ireland

Tel: +353 83 317 4599


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