What is evergreen content and why your website needs it

Evergreen content is, like its name suggests, content that never goes out of fashion. It’s relevant all year round and doesn’t date, continuing to drive traffic. It will typically be about something that someone, somewhere…

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Tips for your 2019 digital marketing calendar

Marketing is hard work and keeping it up is tiring – unless you have a solid plan in place to guide you along.   Your marketing calendar is the plan that overviews all your marketing…

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User generated content: digital marketing’s best friend

We all know that word of mouth advertising is incredibly powerful. But these days, instead of writing letters to newspapers or chatting over smoke breaks, people are sharing videos, Instagram stories and TripAdvisor reviews. Call…

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How to make your website more customer-friendly

The user experience that you offer your customers online can make or break the success of your website. If your customers find what they’re looking for and complete their tasks quickly and easily, this helps…

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Secure your website, protect your business

As a website owner, however, you need to take security seriously. If you don’t, your site could join the 20,000 others that are blacklisted by Google each week for malware or the 50,000 that are…

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Our top 7 content marketing tips

In case you need a quick refresher, here’s a definition:   Content marketing is the art of creating and sharing content that your target market values. The goal is to position your brand as an…

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How to develop a digital marketing plan

Many organisations simply don’t know where to start. We believe you should begin with a plan that ties every marketing activity to your goals and your desired customer journey. Where will you reach your customers?…

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Visual content is powerful

If you’re marketing your business digitally, you need to be sure that you’re investing in great quality visual content. Videos, images, photos, illustrations, infographics, interactive visuals and more can take your online and social media…

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The 5 podcasts we can’t stop listening to

"We must never become too busy sawing to take time to sharpen the saw." – Dr Stephen Covey” Here are five podcasts that we – as a digital marketing agency – can’t live without: Rainmaker…

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