5 of our favourite social media moments

The brands that make big splashes on social media are the ones that connect with their audiences in powerful ways – by tapping into megatrends, stirring up emotions, encouraging people to think about important things…

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Marketing today vs. 10 years ago

A decade ago, before technology disrupted the marketing and advertising industry, marketers still spread their media budgets across cinema, television, radio, print and press. Today, while these offline channels still hold value in their own…

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How to make PURPOSE your brand’s superpower

Often, brands focus on selling points such as the affordability or quality of their products, or the exceptional service they are able to offer their customers. These are all valid – and valuable – propositions.…

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Positive company culture. Powerful brand.

While organisations like Starbucks, Google and Costco are famous for their exceptional company cultures, this is sadly not the case for many businesses out there. Consider these stats: Gallup’s State of the Global Workplace study…

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Are emojis a smart marketing tool?

Why use emojis? With 92% of the online population using emojis, they’re hugely popular. As a marketer, you can use emojis to speak your customers’ language when you’re in the digital environment. You can also…

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What is evergreen content and why your website needs it

Evergreen content is, like its name suggests, content that never goes out of fashion. It’s relevant all year round and doesn’t date, continuing to drive traffic. It will typically be about something that someone, somewhere…

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Tips for your 2019 digital marketing calendar

Marketing is hard work and keeping it up is tiring – unless you have a solid plan in place to guide you along.   Your marketing calendar is the plan that overviews all your marketing…

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User generated content: digital marketing’s best friend

We all know that word of mouth advertising is incredibly powerful. But these days, instead of writing letters to newspapers or chatting over smoke breaks, people are sharing videos, Instagram stories and TripAdvisor reviews. Call…

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How to make your website more customer-friendly

The user experience that you offer your customers online can make or break the success of your website. If your customers find what they’re looking for and complete their tasks quickly and easily, this helps…

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