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Digital Marketing Ideas for Accountants in 2022
Did you know that digital marketing is one of the most effective ways to reach new customers and grow your business? In fact, a recent study found that businesses that invest in digital marketing grow…
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LinkedIn Stories: A new chapter begins
This development comes at a time when more people are working from home and perhaps missing out on the everyday conversations and connections that they used to have with colleagues in the office. “In the…
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How NOT to communicate with customers during a crisis
This doesn’t just involve getting more comfortable with using digital channels during times of social distancing. It also requires a shift in mind-set. Many of your customers’ priorities may have changed. How can you adjust…
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Does your company culture work remotely?
Why does culture matter? Simon Sinek once said, “Customers will never love a company until the employees love it first.” Most leaders will agree that employee attitudes are just as critical as employee skills. A…
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Going digital is no longer an option
When lockdown measures were first enforced, most organisations had to adapt to managing a remote workforce overnight. And over the past few months, many have been figuring out how to keep sales afloat and customer…
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Trends 2020: How will digital marketing evolve next year?
As we head into a new decade, here are 10 channels and technology trends to explore – or at the very least keep an eye on. Hopefully some of these will provide valuable digital marketing…
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5 of our favourite social media moments
The brands that make big splashes on social media are the ones that connect with their audiences in powerful ways – by tapping into megatrends, stirring up emotions, encouraging people to think about important things…
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Marketing today vs. 10 years ago
A decade ago, before technology disrupted the marketing and advertising industry, marketers still spread their media budgets across cinema, television, radio, print and press. Today, while these offline channels still hold value in their own…
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How to make PURPOSE your brand’s superpower
Often, brands focus on selling points such as the affordability or quality of their products, or the exceptional service they are able to offer their customers. These are all valid – and valuable – propositions.…
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